The future of luxury travel took center stage at the most recent edition of the QSP Summit 2026, where the Porto and Northern Portugal Tourism Board hosted a special session titled “How Destinations Win the Premium Traveler,” dedicated to the trends and strategies that are redefining the premium segment.

Num mercado cada vez mais competitivo, especialistas nacionais e internacionais debateram o que distingue um destino de primeira linha para os viajantes de luxo, destacando a crescente procura por experiências autênticas, exclusivas e memoráveis.

In an increasingly competitive market, national and international experts discussed what sets a top-tier destination apart for luxury travelers, highlighting the growing demand for authentic, exclusive, and memorable experiences.
 

The panel featured António Paraíso, a luxury marketing expert; Dora Simões, president of the Vinho Verde Region Viticulture Commission; Greta Kamaterou, Senior Director of Supplier Relations at The Affluent Traveler Collection; and Sheree M. Mitchell, founder of Immersa Global. The discussion was moderated by Madalena Dinis, executive director of Turismo do Porto e Norte de Portugal.

The initiative reinforced the region’s commitment to consolidating its position as a leading destination for premium tourism, promoting knowledge sharing and reflection on the opportunities and challenges that will shape the future of this segment.